Privacy Policy

Last updated: July 17, 2026

This Privacy Policy explains how Exceptional Dentistry ("we," "us," or "our") collects, uses, and shares information when you visit our marketing pages related to the Exceptional Savings Plan, including:

• go.exceptionaldentistryca.com/savings-plan (landing page)
• go.exceptionaldentistryca.com/savings-plan-confirmation (confirmation page)

(collectively, the "Site"). By using the Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect the following categories of information:

Information you provide directly

• Name, phone number, and email address (submitted via our enrollment/contact form)
• Any additional information you choose to include in form fields or messages to us

Information collected automatically

• IP address, browser type, device type, and operating system
• Pages visited, time spent on pages, referring/exit URLs, and click activity
• Approximate geographic location (derived from IP address)

2. Cookies & Tracking Technologies

We and our third-party partners use cookies, pixels, and similar tracking technologies to operate the Site, understand how visitors use it, and deliver relevant advertising. Specifically, our Site uses:

Technology	Purpose
Meta Pixel (Facebook/Instagram)	Measures ad performance and enables retargeting of Site visitors on Meta platforms
Google Ads Tag / Google Analytics	Measures ad performance and site usage; may enable retargeting on Google properties
Vimeo	Hosts and delivers embedded video content
Elfsight	Displays our Google review widget
GoHighLevel / NerdsBoost	Processes and stores form submissions; may send follow-up communications

You can control cookies through your browser settings, including blocking or deleting them. Note that disabling cookies may affect the functionality of the Site. Where required by law, we will request your consent before placing non-essential cookies.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiry about the Exceptional Savings Plan
• Contact you by phone, text message, or email regarding enrollment
• Coordinate scheduling with Exceptional Dentistry's office
• Measure and improve the performance of our advertising campaigns on Meta and Google
• Analyze Site traffic and user behavior to improve our marketing pages
• Comply with legal obligations

4. How We Share Your Information

We do not sell your personal information for money. We share information with:

• Service providers who help us operate the Site and process leads, including GoHighLevel/NerdsBoost (form processing and CRM), Vimeo (video hosting), and Elfsight (review display)
• Advertising platforms — Meta and Google — for ad measurement and audience retargeting, as described in Section 5 below
• Exceptional Dentistry staff for the purpose of following up on your enrollment inquiry
• Legal or regulatory authorities if required by law, subpoena, or legal process

5. Meta & Google Advertising Disclosures

Our Site uses advertising and analytics technologies provided by Meta Platforms, Inc. and Google LLC. These technologies allow us to:

• Measure the effectiveness of our ad campaigns (e.g., whether someone who saw or clicked our ad later submitted our enrollment form)
• Build custom or lookalike audiences for future advertising based on Site visitor activity
• Retarget Site visitors with relevant ads on Facebook, Instagram, Google Search, YouTube, and partner websites

Information shared with these platforms (such as your IP address, browser identifiers, and pages visited) is subject to Meta's and Google's own privacy policies and data use terms:

• Meta Privacy Policy
• Google Privacy Policy
• Meta Business Tools Terms
• How Google Uses Information from Sites That Use Its Services

You can manage how Meta and Google use your information for advertising through your account settings on those platforms, or through the industry opt-out tools listed in Section 7 below.

6. SMS & Phone Communications

By submitting your phone number through our enrollment form, you consent to receive calls and text messages from Exceptional Dentistry regarding the Exceptional Savings Plan, including informational and follow-up messages. These may be sent using an automatic telephone dialing system or prerecorded voice.

• Consent to receive texts or calls is not a condition of purchasing any membership or service
• Message and data rates may apply
• Message frequency varies
• Reply STOP to any text message to opt out of future texts, or contact us directly using the information in Section 12

7. Your Privacy Rights (California)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you the following rights regarding your personal information:

• Right to know what personal information we have collected, used, and shared
• Right to delete personal information we have collected from you, subject to certain exceptions
• Right to correct inaccurate personal information
• Right to opt out of the "sale" or "sharing" of your personal information (our use of advertising pixels for retargeting may be considered "sharing" under California law)
• Right to non-discrimination for exercising any of these rights

To exercise any of these rights, contact us using the information in Section 12. You may also opt out of interest-based advertising directly through:

• Digital Advertising Alliance opt-out (optout.aboutads.info)
• Network Advertising Initiative opt-out
• Your Meta ad preferences, under Settings → Ads
• Your Google ad settings, at adssettings.google.com

8. Children's Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through this Site. If you believe a child has provided us with personal information, please contact us and we will delete it.

9. Data Security & Retention

We use reasonable administrative and technical safeguards to protect the information you provide. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security. We retain personal information collected through this Site for as long as necessary to fulfill the purposes described in this policy, or as required by law.

10. Third-Party Links

Our Site may contain links to third-party websites (such as Google Maps for directions, or social media pages). We are not responsible for the privacy practices of those third-party sites, and we encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes are effective when posted on this page, with the "Last updated" date revised accordingly. We encourage you to review this page periodically.